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 Brand + Marketing Strategist

Melissa Packham

I’m all about helping to build brands with depth. I want to see a world where business is a force for good – not just because I’m an optimist, but because it’s good economically, socially and environmentally.

So, I help create thoughtful, cohesive, ethical, engaging brand and marketing strategies.

  • I work with SMEs as a consultant.
  • I educate and create resources to help solopreneurs.
  • I work with creative agencies as a freelance strategist. 

Leveraging my +15 years’ experience and background in fast moving consumer goods (FMCG) working on some of Australia’s best-loved brands, I now work with clients the world over, from wherever I happen to be.

Friends say I’m quirky, creative, intelligent, caring and positive (I asked them – it was a great ego-boost). As it turns out, clients say very similar things.

Brand strategy is to your business what your heart is to your body.

Me. I said that.

 As Featured In

Are you…

An SME in need of some brand clarity and well-rounded marketing strategy?

An agency looking for a freelance strategist?

 

A solopreneur looking for DIY resources and expert tips for building your brand?

My recent piece on Entrepreneur

My recent piece on SmartCompany

Musings on Medium

My Experience

With over 15 years under my belt and a background in FMCG marketing, I now run my own consulting businesses. 

I help new and established business owners get clarity through strategy. I help tidy up confused brand architectures, identify brand foundations like purpose, values, personality and tone of voice and develop marketing strategies that are brand-aligned and commercially-focussed.

Brand Led Business

2020 – Present

2020 – Present

BRAND & MARKETING STRATEGIST

I consult to established SMEs who want to make a genuine, positive impact in the world. Working collaboratively, we get clear about their brand and define an actionable brand and marketing strategy for their next phase of growth. 

2017 – Present

2017 – Present

BRAND & MARKETING STRATEGIST

I work with solopreneurs, helping them understand the power of their brand beyond their logo, owning their strategy. Digital products and resources with a splash of 1:1 consulting.

Campbell Arnott’s 

2015 – 2016

2015 – 2016

MARKETING MANAGER

Managed the Campbell’s Soup portfolio, including building the 3 year strategic plan.

Campbell Arnott’s

2014 – 2015

2014 – 2015

SENIOR BRAND MANAGER

Managed the Arnott’s Vita Weat and Arnott’s Cruskits brands.

Parmalat Australia (Lactalis)

2004 – 2013

2004 – 2013

SENIOR BRAND MANAGER

Working up from Marketing Assistant to Senior Product Manager, I worked on a number of brands in the Parmalat portfolio.

Skills + Personality Traits

  • Brand Strategy
  • Marketing Strategy
  • Integrated Marketing
  • Brand Management
  • Social Media Strategy
  • Business Strategy
  • Business Case Development 
  • New Product Development
  • Stakeholder Engagement
  • Visual Presentations
  • Copywriting
  • Clear Communicator
  • Creative
  • Enthusiastic
  • Consumer-focussed
  • Down to earth
  • No bullsh*t
  • Organised
  • Big Picture Thinker
  • Warm

Brands I’ve Worked With

  • Campbell’s
  • Arnott’s
  • Pauls
  • Ice Break
  • OAK
  • Frucor Suntory
  • Parmalat 
  • Breaka
  • BJT Financial
  • Secret Source
  • Odette & Co
  • AgriCreative
  • Carmine & Teal
  • Digital Nomad Girls
  • ActiveInbox
  • Moving Words Translations

 

BJT Financial

BJT Financial are Brisbane-based strategic accountants specialising in business growth. I was tasked with mapping out a social media strategy based on a newly developed brand strategy. I prepared a full strategy and implementation plan which saw the founder and director, Brad Turville, reinvigorate his own LinkedIn presence and increase his following and engagement, driving leads and building awareness.

 

Secret Source

Secret Source are a Gran Canaria based IT development company who outsource their services to companies who need extra or specialised IT help. After 3 years in business, they engaged me to help them properly define their brand and prepare a communications plan. This enabled them to engage their rapidly growing team, redevelop their internal documents and recruiting processes and communications, create a pitch document that reflected who they really are. They’ve now developed a new brand visual identity off the back of this and embed their voice through their copy.

Secret Source

Secret Source are a Gran Canaria based IT development company who outsource their services to companies who need extra or specialised IT help. After 3 years in business, they engaged me to help them properly define their brand and prepare a communications plan. This enabled them to engage their rapidly growing team, redevelop their internal documents and recruiting processes and communications, create a pitch document that reflected who they really are. They’ve now developed a new brand visual identity off the back of this and embed their voice through their copy.

Envoy

Envoy are a Belgium-based SaaS startup who build software for creative agencies and clients to manage feedback and approvals on all types of formats of work. I worked with the founder to create their brand strategy and marketing communications strategy before their launch.

Envoy

Envoy are a Belgium-based SaaS startup who build software for creative agencies and clients to manage feedback and approvals on all types of formats of work. I worked with the founder to create their brand strategy and marketing communications strategy before their launch.

Carmine & Teal

Carmine & Teal are a Brisbane-based ecommerce business, bringing luxury, hand-crafted home furnishings you just can’t find here in Australia, from artisans all over the world. I worked with them to create their brand strategy – from values, personality, tone of voice to visual direction and messaging.

Carmine & Teal

Carmine & Teal are a Brisbane-based ecommerce business, bringing luxury, hand-crafted home furnishings you just can’t find here in Australia, from artisans all over the world. I worked with them to create their brand strategy – from values, personality, tone of voice to visual direction and messaging. They were then able to create a clear and aligned visual identity, website and engaging Instagram presence.

Mel was highly recommended to assist with our social media strategy as part of an overall marketing strategic review. Previously our social media was a dog’s breakfast with no consistency, relevance, strategy.

Mel took the time to understand our brand and our direction, the values important to us and devised a strategy and an action plan which took us from zero to hero in no time.

Brad Turville

Director, BJT Financial

Working with Melissa and A Brand is Not A Logo has been an exceptional long term investment for my business. She is a serious rockstar to work with! I trust Melissa to oversee all of our branding, marketing and communication projects. No job or “quick” question has ever been too big or disadvantageous.

Approaching a job with attention to detail and utmost precision, she exceeds our expectations every time.

Charlotte Durack

Founder & Creative Director, AgriCreative

As a graphic designer I had been looking to work alongside a branding/marketing strategist for some time. A professional that I could collaborate with to ensure that clients’ had a strong strategy and clear brand direction before commencing a new branding exercise.

Melissa is extremely personable and asks the right questions of my clients to help uncover their core values, business objectives and unique brand personality (without the confusing marketing jargon). She has a genuine approach and always delivers a clear and considered solution that my clients can not only understand but get really excited about. Implementing this strategy-first approach has helped me as a graphic designer deliver well thought-out creative solutions for my clients that are consistent and align with their brand strategy.

Julia Stephens

Founder & Designer, Hearsay Creative

Working with Melissa has been a real pleasure. Her enthusiasm from day one really made us feel she cared about us and our company, consequently the final product way exceeded our expectations.

I would not hesitate to recommend her.

Richard Clarke

CEO, Secret Source

Before engaging Melissa, we felt our brand and collateral was no longer reflecting the changes and evolution of our business over time. We needed a new perspective and we wanted an expert who could align our thinking to change the way we thought about projecting our business in the marketplace. 

Melissa provided a level of detail and polish we have not experienced before with other consultants. Melissa is a pleasure to work with, she successfully adapted our thinking and extracted the engagement, understanding and results we were after.

Lee Hellen

Director, Land Solution Australia

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