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 Brand + Marketing Strategist

Melissa Packham

I empower brand owners to make their impact with conscious brand + marketing strategy. I do this as an independent freelancer and consultant. 

Leveraging my 15 years’ experience and background in fast moving consumer goods (FMCG) working on some of Australia’s best-loved brands, I create strategies that inspire and are commercially-focussed at the same time.

Friends say I’m quirky, creative, intelligent, caring and positive (I asked them – it was a great ego-boost). As it turns out, clients say very similar things. 

My Experience

With 15 years under my belt and a background in FMCG marketing, I now run my own consulting business. 

I help SMEs create inspiring and commercially-focussed brand and marketing strategies. From defining brand foundations like values, personality and tone of voice, to developing communication strategies, I’ve helped new and established business owners get clarity about their brand and ignited the excitement in them to take it to the world. 

A Brand Is Not A Logo 

2017 – Present

BRAND STRATEGIST

My core business is working with SMEs across a broad range of categories to build brand and marketing strategies. 

2017 – Present

Campbell Arnott’s 

2015 – 2016

Marketing Manager

Managed the Campbell’s Soup portfolio, including building the 3 year strategic plan.

2015 – 2016

Campbell Arnott’s

2014 – 2015

BRAND MANAGER

Managed the Arnott’s Vita Weat and Arnott’s Cruskits brands

2014 – 2015

Parmalat Australia (Lactalis)

2004 – 2013

Senior product manager

Working up from Marketing Assistant to Senior Product Manager, I worked on a number of brands in the Parmalat portfolio.

2004 – 2013

Branding begins with strategy, not design

 

 My Skills

  • Brand Strategy
  • Marketing Strategy
  • Integrated Marketing
  • Brand Management
  • Social Media Strategy
  • Business Strategy
  • Business Case Development 
  • New Product Development
  • Stakeholder Engagement
  • Visual Presentations
  • Copywriting
  • Clear Communicator
  • Creative
  • Enthusiastic
  • Consumer-focussed

Brands I’ve Worked With

  • Campbell’s
  • Arnott’s
  • Pauls
  • Ice Break
  • OAK
  • Frucor Suntory
  • Parmalat 
  • Breaka
  • BJT Financial
  • Secret Source
  • Odette & Co
  • AgriCreative
  • Carmine & Teal
  • Digital Nomad Girls
  • ActiveInbox
  • Moving Words Translations

 

BJT Financial

BJT Financial are Brisbane-based strategic accountants specialising in business growth. I was tasked with mapping out a social media strategy based on a newly developed brand strategy. I prepared a full strategy and implementation plan which saw the founder and director, Brad Turville, reinvigorate his own LinkedIn presence and increase his following and engagement, driving leads and building awareness.

Secret Source

Secret Source are a Gran Canaria based IT development company who outsource their services to companies who need extra or specialised IT help. After 3 years in business, they engaged me to help them properly define their brand and prepare a communications plan. This enabled them to engage their rapidly growing team, redevelop their internal documents and recruiting processes and communications, create a pitch document that reflected who they really are, and they’re now on their way to developing a new brand visual identity off the back of this.

Secret Source

Secret Source are a Gran Canaria based IT development company who outsource their services to companies who need extra or specialised IT help. After 3 years in business, they engaged me to help them properly define their brand and prepare a communications plan. This enabled them to engage their rapidly growing team, redevelop their internal documents and recruiting processes and communications, create a pitch document that reflected who they really are, and they’re now on their way to developing a new brand visual identity off the back of this.

Envoy

Envoy are a Belgium-based SaaS startup who build software for creative agencies and clients to manage feedback and approvals on all types of formats of work. I worked with the founder to create their brand strategy and marketing communications strategy before their launch.

Envoy

Envoy are a Belgium-based SaaS startup who build software for creative agencies and clients to manage feedback and approvals on all types of formats of work. I worked with the founder to create their brand strategy and marketing communications strategy before their launch.

Carmine & Teal

Carmine & Teal are a Brisbane-based ecommerce business, bringing luxury, hand-crafted home furnishings you just can’t find here in Australia, from artisans all over the world. I worked with them to create their brand strategy – from values, personality, tone of voice to visual direction and messaging.

Carmine & Teal

Carmine & Teal are a Brisbane-based ecommerce business, bringing luxury, hand-crafted home furnishings you just can’t find here in Australia, from artisans all over the world. I worked with them to create their brand strategy – from values, personality, tone of voice to visual direction and messaging. They were then able to create a clear and aligned visual identity, website and engaging Instagram presence.

Mel was highly recommended to assist with our social media strategy as part of an overall marketing strategic review. Previously our social media was a dog’s breakfast with no consistency, relevance, strategy.

Mel took the time to understand our brand and our direction, the values important to us and devised a strategy and an action plan which took us from zero to hero in no time.

Brad Turville

Director, BJT Financial

Working with Melissa has been a real pleasure. Her enthusiasm from day one really made us feel she cared about us and our company, consequently the final product way exceeded our expectations.

I would not hesitate to recommend her.

Richard Clarke

CEO, Secret Source

Working with Melissa and A Brand is Not A Logo has been an exceptional long term investment for my business. She is a serious rockstar to work with! I trust Melissa to oversee all of our branding, marketing and communication projects. No job or “quick” question has ever been too big or disadvantageous.

Approaching a job with attention to detail and utmost precision, she exceeds our expectations every time.

Charlotte Durack

Founder + Creative Director, AgriCreative

TIME TO GET SOCIAL

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