Nice to e-meet you!

I’m Melissa. I’m 5 parts brand strategist, 2 parts travel-loving digital nomad girl, 2 parts music/art/pop culture lover and 1 part coffee (slash craft beer – depending on the time of day). I quit my cubicle life in April 2016 and have been on a mission to design a life that balances all that I love in the right order ever since.


I’m a fairly typical INFJ (Introverted, Intuitive, Feeling, Judging) personality type. I listen first, then speak with fervour later. I get super passionate about my work and love collaborating with wonderful people who want to do wonderful things. Sometimes my sense of humour gets me into trouble, but mostly it endears people to me.

I’m Australian and have lived in lots of places all around the country. Right now, I’m based back in Brissy after many years away. You’re likely to find me hanging out at cafes with the best coffee and wifi getting work done, raiding stationery shops for more pens / notebooks I don’t need, or playing pub trivia at a place that has great crafties on tap.


I believe:

  • That brands are so much more than logos.
  • Creating meaningful, authentic connections is the way to go.
  • The future of work is really exciting.
  • When women work together magic happens.
  • Seneca and the Stoics were really onto something.

Check out @abrandisnotalogo on Instagram 📸 I’m pretty proud of it.

I help startups and entrepreneurs build their brands. From defining brand personalities and tone of voice, communication strategies to social media strategies, I’ve helped new and established business owners get clarity about their brand and excitement to take it to the world.

I do that over here at A BRAND IS NOT A LOGO 👉🏼